Responsibilities

• Preparing, following up and implementing plans, strategies & programs for the promotion of tourism in the Sultanate of Oman, in coordination with all representative offices, embassies, and related parties in all targeted countries.
• Identifying the targeted markets internally and internationally and, in coordination with relevant parties, implementing promotional strategies for those targeted markets in accordance with the plan and aims of the Ministry.
• Choosing the right promotional tools for the Omani tourism product according to the targeted markets.
• Evaluating the participation in all exhibitions and events in coordination with related parties.
• Preparing all promotional materials in coordination with relevant parties according to the targeted markets.
• Establishing and operating the tourism Call Center, and providing it with necessary tourist information.
• Consulting with the current representative offices outside Oman, and suggesting the best ways to represent the Sultanate in foreign markets.
• Raising awareness of tourism inside the Sultanate of Oman in order to create a good understanding of the tourism sector, and encourage internal tourism.
• Preparing events and programs in the low season to stimulate tourism both internally and internationally.

Director General: Ali khamis Al Khaburi
Tel:+968 24588847
Fax:+968 24588855
Email: AKhaburi@omantourism.gov.om